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Very soft sell • • • • • (bewertet mit 5 von 5 Punkten) Alle meine Rezensionen ansehen (TOP 1000 REZENSENT) (REAL NAME) Rezension bezieht sich auf: All-American ADS 1900s -1919s (Midi S.) (Taschenbuch) The ninth and final volume in this fascinating series of American advertising. If like me you have collected the set your bookcase is supporting just over six thousand pages, which contain at least fifteen thousand ads, all beautifully printed on quality paper. This last book, though just on the fringes of my interest, does have some lovely ad artwork. I was expecting to be overwhelmed by heavy Victorian style illustrations but there is some very refreshing work with a delicate touch, mostly for products like clothing, perfume or soap aimed at the female consumer. As with the other volumes the chapter on auto ads has the most ambitiously produced material, either as art or copy, page 162 has a 1914 Packard ad with the car outside a cathedral and just one line of text 'Ask the man who owns one'. Adventurous stuff for the times considering that most ads were very text heavy. Unlike later decades consumer goods are scarcely visible though I was surprised to see on page 257 a 1919 Western Electric ad for their Dish-Washing Machine. Mostly the 'must have' items seem to be sewing machines, telephones, stoves or gramophones. This last product had a 1913 Columbia ad promoting their 78s as 'Double Disc Records -- Music on both sides -- Two records for a single price'. Considering that photography had been around since the mid-1800s only two or three ads featured in the book use photos, the 1908 King Air Rifle has a clear photo of three kids dreaming about getting their own rifles and free targets, too. This thick book will interest social historians and also illustrators, there are some wonderful examples of graphic styling that really don't seem too dated even though many are just over a hundred years old. I think Taschen should be congratulated for publishing nearly ten decades of American ad creativity. Eine Rezension von Ein Kunde vom 7. Dezember 2005 | ||||||||||||||||||||
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